Life is full of uncertainties, and the existentialist approach is the school of thought that confronts them head-on. Popularised by thinkers like the existentialist duo Sartre and Beauvoir, existentialism explores profound questions about freedom, purpose, and genuine living. In today’s chaotic world, it offers a strong foundation for dealing with difficulties.
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At the heart of existentialism is the idea that the purpose of life isn’t given to us—we create it ourselves. This can feel daunting, but it’s also profoundly liberating. Whether you’re deciding on a major life change or exploring your role in the world, existentialist ideas shows us that we have the freedom to choose our path and the responsibility to shape our destiny.
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The philosophy small business philosophy of existentialism also prioritises being genuine—remaining true to yourself and avoiding the trap of conformity. In an age of heavily edited digital identities and relentless competition, this message is more relevant than ever. By embracing existentialist ideas, we can confront life’s uncertainties with courage, find meaning in our actions, and live with a greater sense of purpose and fulfilment.
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